Hoary Vervain (Verbena stricta)

Hoary Vervain

Verbena stricta

Tall spires of purple blooms bring prairie softness to gardens. Herbaceous perennial; common name: hoary vervain.

Full sun
1–2/week
Beginner
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Plant Needs

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Sunlight Full sun to partial shade; thrives in open, sunny prairie conditions; tolerates light afternoon shade in hot climates
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Watering Water deeply when top 5 cm of soil is dry; drought-tolerant once established; avoid overwatering
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Temperature Hardy to -30°C; tolerates hot, dry summer temperatures; dormant in cold winters
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Characteristics

  • Leaf: Rough, hairy lanceolate leaves with serrated margins; gray-green foliage
  • Flower: Dense terminal spikes of small purple to lavender tubular blooms
  • Stem: Stiff, upright, hairy stems with branching near the top
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Care Guide

Watering

Water regularly to establish young plants; reduce watering once mature and drought-tolerant

Fertilization

Light feed once at emergence with balanced organic matter. Over-fertilization can reduce flowering and promote leggy growth

Eggshell powder topdress:Crush dried eggshells into fine powder; sprinkle 1 tsp per plant around the base in early spring; avoid direct contact with stems to prevent irritation
Pruning
  • Deadhead spent blooms to encourage extended flowering through late summer
  • Cut back to basal foliage after first frost to tidy the planting and prepare for winter dormancy
  • Thin overcrowded clumps every 2–3 years in early spring to improve airflow and reduce disease risk
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Toxicity

Warning: this plant may be toxic.

Pets & Humans

Pets: ASPCA: Non-toxic to cats

Humans: No known toxic effects to humans

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Garden Uses & Culture

Culture: N/A

Usage: Native pollinator garden plant; supports bees, butterflies, and other beneficial insects