Pride of Madeira (Echium candicans)

Pride of Madeira

Echium candicans

Tall spires of blue blooms glow like summer twilight. Evergreen perennial shrub; common name: Pride of Madeira.

Full sun
1–2/week
Moderate
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Plant Needs

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Sunlight Requires full sun exposure to produce abundant flower spires; tolerates coastal salt spray
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Watering Allow the top 5 cm of soil to dry completely between waterings; drought-tolerant once established
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Temperature Hardy to mild frosts; protect from temperatures below 5°C; thrives in warm coastal climates
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Characteristics

  • Leaf: Silvery-gray, lanceolate leaves with hairy texture, arranged in basal rosettes
  • Flower: Dense conical spires of tiny tubular blue to purple blooms, attractive to pollinators
  • Stem: Woody branching stems covered in fine, soft hairs
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Care Guide

Watering

Water deeply every 7–10 days during active growth to support blooming

Fertilization

Apply diluted balanced liquid fertilizer once monthly. Use low-nitrogen fertilizer to prioritize flower production over foliage growth

Eggshell powder topdressing:Crush dried eggshells into a fine powder, sprinkle lightly around the base of the plant, and water in to release calcium slowly
Pruning
  • Deadhead spent flower spikes after blooming to maintain a tidy appearance and encourage potential reblooming
  • Prune back leggy stems by one-third in late summer to promote compact growth
  • Remove damaged or diseased foliage promptly to improve airflow and reduce pest risk
  • Avoid heavy pruning in winter to prevent frost damage to exposed stems
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Toxicity

Warning: this plant may be toxic.

Pets & Humans

Pets: ASPCA: Contains pyrrolizidine alkaloids, may cause liver damage with prolonged exposure

Humans: Sap may cause skin irritation; mild gastrointestinal upset if ingested

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Garden Uses & Culture

Culture: Symbolizes coastal resilience and Mediterranean garden charm

Usage: Ornamental garden plant; attracts native bees, butterflies, and hummingbirds